How Does Your Business Change the World?Jennifer
The thought of how your business does something like change the world is an exciting process to ponder, right? The work your business performs does change the world to some degree. Doing something to change the world can mean many things. For example, it can mean that you are a nonprofit providing clean water to regions that lack basic necessities, or that you are developing a new cancer drug to save lives. To another degree, the work your business does to change the world may simply be to provide happiness and recreation for people. Whether you are saving lives or enriching lives with happiness, you are making a positive impact. Embrace it!
Knowing what your company does to bring about positive change is beneficial for your company and for those you serve. It serves as a complement to your vision statement to keep your business moving in the right direction. It can also provide motivation and stir passion in you and your employees for the work that you do. However, when I say “change the world,” I do not mean it in an abstract way; I mean it in a more familiar context.
To Change the World Is To Be Successful In Business
In business, doing something to change the world means doing business the right way. It means adopting a mindset that what you do as a business is not done only for the sake of monetary reasons. Instead, it means adopting a mindset that you are making a positive impact in the lives of your customers. This is where a different focus to running your business is adopted. Income is dependent on the relationships you have cultivated with your customers to keep them coming back to you. The only way to cultivate positive relationships is to develop trust with those customers. Trust is the key to experiencing rewarding and lasting relationships with quality individuals (who doesn’t naturally want that?). Check out this interesting article I recently came across in Harvard Business Review titled, The Neuroscience of Trust.
Here are some ideas to consider if you want to develop a “change the world” business mindset:
Know The Scope of Your Business and Expand It to Change the World
Thinking about the analytical side of business, it’s highly important to understand both your target audience and the current market share. These are the people that make up “the world” that you change. These are the people that benefit from your company’s services and products. Continue serving this target audience and you’ll do very well. If you decide to expand and grow, you end up impacting more lives in the process with your products and services.
Regardless of the size of your market, put emphasis on getting to know your customers in some way or another. Trust is never given; always earned! There are people that have already established a vision to change the course of history and make a monumental impact. There’s nothing wrong with having over-the-top aspirations. Be yourself and never let someone bring you down. I grew up with an incredible father (who I credit my love for business and marketing from) and, for some reason, he would randomly say, “never judge a book by its cover.” You never know who you might be sitting next to at the airport, or standing next to in the grocery store line. I agree wholeheartedly. Life is interesting, indeed. Never pass up an opportunity to know great people….and by this, YOU can change the world simply by your positive impact in society.
Positive Impacts Your Business Makes to Change the World
What does your business provide to your target market? A product? A service? Whether you have a product or service that cures a disease or provides a recreational service, you are impacting someone’s life. As a business, your focus on relationship building is tailored to the needs of your customers. Don’t look at it as “I need to give them what they want or they won’t buy what I’m offering.” Instead, adopt the mindset of “I have made a positive impact on them once before. How can I continue making a positive impact? How can I provide a better experience for them in the future?” Wanting to change their lives rather than fearing your market share allows you to focus on what you need to do to keep those customers happy, all while trust continues to gain in strength.
Let Your Employees Know How They Change the World
The best way to empower your employees is to follow the vision of the company, lead by example, and enjoy the job. With a mindset of your business making a positive impact, you can empower them with the knowledge that you are all changing the world and changing lives. The focus is letting them know they are not coming to work to drudge away hours of their life and leave. They are helping to make the world a better place in some way. Let them know that their work matters and remind them of that fact. They are changing the world, making a positive impact, and their work is greatly appreciated.
Change the World With Your New Developments
As you develop new products and services, be aware that your work is going to make some kind of impact on your customers. For some of them, that impact may be minor. For others, the impact may be tremendous. If your business is genuinely motivated to pursue its passion and innovate and if your employees are motivated by that passion and a mindset to change the world, it will show through in the quality of the finished product and services you deliver.
Are You Ready to Be Successful In Business?
Whether you have a worldwide or local impact, or if the difference you make is considered big or small, consider approaching it with the mindset that you are changing the world. Changing the world means adopting a mindset that is focused on building relationships with your customers and how you can continue to impact their lives and experiences with your products and services. Focus on building the relationships and success is sure to follow.
Hopefully this blog entry has been helpful and has inspired you to think about how to do business in a different way. Now ask yourself this question: How does my business change the world?